The Twenty Year History of the M20 Branding

In honor of the 20th anniversary of my acquiring marchtwenty.com, I can share some of the history of this domain name and branding.

Before owning marchtwenty.com, I utilized march-twenty.com and then marchtwenty.net. However, back in the early 2000’s having a website with a dot-com in the domain name was seen as a more legitimate operation – more so than it is today. At the time, someone owned every single month-day dot-com combination for whatever reason. But one day all of those domain names became available and that is when I snatched up marchtwenty.com.

In the beginning, I called my website and brand March Twenty Productions to better highlight my 3D animation work. But I figured that it would be simpler to truncate that since I wasn’t really producing anything. Also I used to include to .com into the title as that seemed to be a common practice during the early years of the dot-coms, but has since evaporated.

As seen in a previous post, I did change the look of the site every one to two years or so for many years and with it came some logo adjustments. Ultimately, I grew bored of the “M20” style logo and opted for one based on a bear sketch I had been drawing with my signature. And also the 2010s made single solid color flat logos the norm and a logo with a recognizable shape was more desired. For the brand color I settled on a singular shade of blue (#40A5FF).

More recently, I’ve been peddling an alternate vapor fade version of the bear logo that can be found around this site in different color schemes and on my apparel. It came to be out of my personal nostalgic fondness for the 80s and said visual ascetics from that decade, even the modern exaggerated designs I’ve been seeing over the last decade.